Ideas are like butter.
They start off unformed, liquid, with no boundaries except the container that we hold them in.
As we start churning it, we get velvety whipped cream – it feels rich and full of potential.
Then we keep churning it in our minds, trying to formulate, solidify the cream into golden specs of goodness.
We continue churning and the butter starts forming into a ball with the buttermilk on the side – our idea starts feeling tangible.
All the versions of cream are usable up until this point. But if we keep on churning that idea, it will go the way of overwhipped butter that is grainy and has a terrible mouthfeel.
Ideas are meant to be activated and used. It is tempting to churn them forever but all we’ll have then is overwhipped butter.