Our attention is the greatest currency. Every business, platform, and person (child/pet/friend/etc) want our eyeballs on them.
In order for companies to get us as paying customers, they must first grab our attention. They do this through eye catching ads, slick marketing and clever branding. Social media companies have built billion dollar platforms based just on our attention.
But attention is a currency that many of us personally undervalue and frivolously and mindlessly distribute. We wake up and turn on our phones to start scrolling, each flick of the thumb is like a new number rolling on the currency counter.
We allow external entities to wave a shiny carrot our way and draw us in while we forget that we don’t even like carrots!
Creating our best life means that we are paying attention, our most valuable but limited resource, to the things that really matter. It means we are using our attention to create vs. react.
Imagine if your attention is greater than gold. What would you do with it?