In sports, when we hear the game is “Team A vs. Team B,” Team B is the home team. For instance, when it is Chicago Bulls vs. Utah Jazz, the Bulls are playing in Utah who would have home court advantage.
Playing on your home court or field has that intangible value that Vegas tries to quantify with its sophisticated algorithms. The familiarity, fan support and essence of being home works some kind of magic.
So when we think in an “us vs. them” mentality we are inserting a narrative of we are the visitors and “they” are the ones at home with the advantage.
Why? Because people love an underdog story. The story of the underdog winning is romanticized as being pure and even American. I read once how American films place the US as an underdog (i.e., Independence Day) and it does smashingly well but it is a disconnect with the rest of the world who don’t quite see the US as that underdog.
An “us vs. then” mentality is built into our DNA. We all love that underdog story, but using it as a story for ourselves dismisses our power. What if it was Them vs. Us?
How does that feel?