Some of us are born more cautious than others.

But, most of our risk adverse natures comes from the conditioning we receive to “Be careful!” and being asked “Are you sure you want to do that?”

The risks in our decisions are in the fears we have, not necessarily in any sort of guarantee that bad things will happen. In fact, companies try to counter this by offering satisfaction guarantees.

So what would we do if life offered us a stamp of “Satisfaction Guaranteed”? Would we still do the thing we are scared of doing?

A satisfaction guarantee is a safety net. It tells us if you don’t get the results you want, we’ll give your money back. That lowers our risk and may feel good.

However, risks are worth taking because the reward is magnified when we take the risk. If there is a satisfaction guarantee, does it make it a risk at all and a risk worth taking?