If you’ve ever embarked on a quest to answer “Who am I?,” you have probably found many a dead-end.
We naturally try to answer with words that describe what we do.
But we are more than mom, teacher, entrepreneur, artist, lover, partner, activist, learner, writer, etc. And even if we were not limited by 140 characters or 10 second attention spans, there would not be enough room to fit it all in.
How about a different approach? How about asking – “What is my brand?”
A brand feeds all of our senses – sight, sound, taste, touch and smell which ultimately evokes experiences and emotions. How do you want people to feel when you interact with them?
A brand is about “how we do” and not about “what we do.”
That’s who you are.