The price of a product or service is not simply the cost plus % upcharge and ultimately, irrelevant to the seller.
The price is representative of the value to the purchaser. The value is completely subjective and a logical approach to pricing is not going to be effective.
To find the right price for our products or services, we have to tune into our buyer, understand what is the value of our product or service and charge that.
Paying is a commitment of the buyer to themselves that they value our product and service and feel it will improve their life in a certain way. Paying is a commitment for them to that change. It has nothing to do with us though our ego wants to think otherwise.
As buyers, we pay what we want to pay, and that determination is steeped in self-beliefs and our sense of worthiness. How much we are willing to pay is linked to how much we believe we deserve that thing and as much as we want to blame a seller for pricing an item “too high,” the price has nothing to do with them, but everything to do with us.