Looking in the mirror is hard.
But there are people who look at us all the time.
Our children. Our partners. Our families. Our friends. Our neighbors.
Dozens of people who are not repulsed, but elated by the very being we see in the mirror.
And why is that?
Because of what they focus on vs. what we focus on.
We see the wrinkles and freckles and bags under our eyes whereas our children see the arms that embrace them. Our partners see the ears that listen to them. Our families see the fingers that text to check in on them. Our neighbors see the friendly face that greets them.
The same happens in our business. When we look at our business, it’s like looking in a mirror. Our vision is cluttered with all of the things that aren’t the “ideal.”
It takes a different set of eyes to appreciate and capture the things that light others up about you.
(Are you a creator and change maker running a mission oriented business who is struggling with the copy for your website or for the marketing of your next program? Sign up for a Light Them Up Marketing Audit.)