Originally shared to my email newsletter list

I’ve been drafting this email in my head all week trying to come to terms with what I wanted to share. At this turn of seasons both atmospherically and personally, I am hitting the pause button. I want to say firstly that I recognize the ability to hit pause is such a privilege in our culture. And it should be a right that we all have – to be able to stop, assess and recalibrate our lives. 

As I learned in my fourth grade basketball program, in order to pivot, I’ve first gotta plant one foot down before rotating to the new position.

So today, I’m planting a foot down.

Where am I hitting the pause button?

My daily writing and weekly emails to you.

From an online marketing standpoint, choosing not to write regularly is blasphemous and self-destructive – the equivalent of shooting myself in the foot.

I have written my daily blogs for almost 1,000 days – an unfathomable milestone 3 years ago. It is a process from which I have gained so much. It has shown me that not only can I do something that felt almost impossible but also that I can do it consistently and really make it my own. I’ve unearthed many hidden parts of me and my voice and healed so much of myself in the process.

About a year into daily blogging, I could finally own the title “daily writer.” And I realized recently that I have come to overidentify with that title. It has been a crutch, a security blanket of sorts, a distraction from actually doing the things to grow my coaching practice. 

There’s that quote often misattributed to Einstein that reads “Insanity is doing the same thing over and over again and expecting different results.”

I have been seeking seeking seeking what is the change I’m meant to make in the world and how do I go about doing it?

I thought I could write my way to the answer and it hasn’t worked. I must take a different approach if I want to identify and claim my next steps. And in a strange, ironic way, like a smirk from the Universe, the first step in my journey is taking away the one consistency I have that is mine. 

In the midst of a pandemic, various life transitions as a mother and inner changes as a human being, my writing has been there for me. Day in and out, I found comfort in coming to my laptop, even on the weary nights, to jot down what was top of mind. It has given me comfort, understanding and a soft place to land as life gave me some hard moments.

There is a saying used among writers that tells us to “kill your darlings” which means to get rid of the parts of our writing that we love because they don’t add to the story or narrative. Pausing my writing feels very much like a “kill your darlings” moment.

Maybe it will be a horrible decision or maybe it will be the best. I won’t know without trying but it’s not forever.

And that is the beauty of life – many decisions are not actually permanent. This pause will allow me to explore a new way of searching and processing. It will take me out of my normal, my comfort, to challenge me in creating anew.

I’m planning to be back in a month, around the 23rd of October. If you want to find me in the meantime, you can respond to this email (I’d love to interview you for a market research conversation to help figure out my next steps) or you can find me on Instagram (@itslisaforreal) where I hope to show up regularly.

This has not been an easy email to write. Part of me is very much heartbroken. Part of me feels like I’m flushing something away that I’ll never get back. And that attachment feels like the thing I need to let go of the most. 

Funny how taking unprovoked action can still feel brave.

I wish you well over the next month – perhaps some brave moments of your own – and hope to hear from you if it feels right for you to reach out.


I write everyday because it allows me to voice what is at the surface. Once that is out of my head, I can dig in another layer deeper. My daily writing practice has been my greatest exploration of self and humanity. Sign up here to receive these thought nuggets in your inbox on the daily.